AI Calling Compliance Guide: TCPA, GDPR & More

## Understanding AI Calling Compliance

When using AI for outbound calling, compliance isn't optional—it's essential. This guide covers the major regulations you need to follow to stay compliant while scaling your AI calling operations.

Key Regulations Overview

TCPA (Telephone Consumer Protection Act) - USA

The TCPA is the primary federal regulation governing telemarketing calls in the United States.

• Prior express written consent for marketing calls to mobile phones
• Honor the National Do Not Call (DNC) Registry
• Maintain an internal DNC list
• Identify yourself and your company at the beginning of each call
• Provide a way to opt out of future calls

• $500-$1,500 per violation
• Class action lawsuits can result in millions in damages

GDPR (General Data Protection Regulation) - EU

For calling prospects in the European Union:

• Lawful basis for processing (consent or legitimate interest)
• Right to be forgotten
• Data portability
• Clear privacy notices
• 72-hour breach notification

CASL (Canada's Anti-Spam Legislation)

For calling Canadian prospects:

• Express or implied consent
• Clear identification
• Unsubscribe mechanism
• Record keeping

Best Practices for AI Calling Compliance

1. Consent Management

Always obtain proper consent before calling:

• **Express Written Consent** - Required for marketing calls
• **Document Everything** - Keep records of when and how consent was obtained
• **Easy Opt-Out** - Make it simple for prospects to unsubscribe

2. DNC List Management

• Scrub against National DNC Registry every 31 days
• Maintain internal DNC list
• Honor opt-out requests within 30 days (immediately is best practice)
• Train AI to recognize and honor verbal opt-outs

3. Call Time Restrictions

• TCPA allows calls only 8 AM - 9 PM (recipient's time zone)
• Some states have stricter hours
• Configure AI to respect time zones automatically

4. Caller ID Requirements

• Display accurate caller ID
• Never spoof numbers
• Use numbers that can receive callbacks

5. Recording Disclosures

Many states require two-party consent for recording:

• California, Florida, Illinois, Maryland, and others
• AI should disclose recording at the start of calls
• "This call may be recorded for quality assurance"

State-Specific Regulations

California (CCPA/CPRA)

• Right to know what data is collected
• Right to delete personal information
• Right to opt out of data sales
• Additional requirements for sensitive data

Florida

• Stricter calling hours (8 AM - 8 PM)
• Written consent required for automated calls
• Three-day cancellation rights for sales

New York

• Registration requirements for telemarketers
• Specific disclosure requirements
• Enhanced DNC protections

AI-Specific Compliance Considerations

Disclosure of AI Use

Some jurisdictions require disclosure that the caller is an AI:

• California's B.O.T. Act
• Pending federal legislation
• Best practice: Always disclose

Example Disclosure: "Hi, this is an AI assistant calling on behalf of [Company]. Is this a good time to talk?"

Data Security

• Encrypt call recordings
• Secure transcript storage
• Limit data retention periods
• Implement access controls

Accuracy and Truthfulness

• AI must not make false claims
• Verify information before AI makes statements
• Regular script audits

Building a Compliance Program

Step 1: Risk Assessment

• Geographic calling areas
• Industries served
• Data types collected
• Call volumes

Step 2: Policy Development

• Consent collection
• DNC management
• Recording disclosures
• Data retention

Step 3: Training

• Compliance requirements
• Escalation procedures
• Documentation standards

Step 4: Monitoring

• Call recordings
• Consent records
• DNC list management
• AI script compliance

Step 5: Response Plan

• Designated compliance officer
• Rapid response procedures
• Documentation protocols

UnlockMyLead Compliance Features

• Automatic DNC scrubbing
• Time zone awareness
• Recording disclosures
• Consent tracking
• Audit trails

Stay compliant while scaling your AI calling operations with UnlockMyLead.