Free Templates

AI Sales Scripts & Templates

Copy-paste scripts for cold calls, WhatsApp, emails, and more. Tested and optimized for AI calling.

B2B Software Demo Request

Opening script for SaaS companies targeting business decision-makers.

Hi [NAME], this is [AI NAME] calling from [COMPANY]. I'm reaching out because I noticed [COMPANY NAME] has been growing rapidly, and I wanted to share how we've helped similar companies reduce [PAIN POINT] by up to 40%. Do you have 30 seconds for me to explain what we do? [IF YES] Great! We provide [SOLUTION] that helps companies like yours [BENEFIT 1] and [BENEFIT 2]. Our clients typically see results within [TIMEFRAME]. Would you be open to a quick 15-minute demo to see if this could work for [COMPANY NAME]? [IF NO TIME] I completely understand. Would it be better if I sent you a quick 2-minute video overview and followed up later this week?
B2BSaaSDemoSoftware

Real Estate Lead Qualification

Script for real estate agents qualifying buyer or seller leads.

Hi [NAME], this is [AI NAME] with [AGENCY NAME]. I'm calling because you recently inquired about properties in [AREA]. Are you still looking to [buy/sell] a home in that area? [IF YES - BUYER] That's great! To help you find the perfect home, I have a few quick questions: - What's your ideal timeframe for moving? - Are you pre-approved for a mortgage? - What's most important to you in a home - location, size, or price? Based on what you've told me, I'd love to schedule a quick call with one of our agents who specializes in [AREA]. They can show you some properties that match exactly what you're looking for. Would [DAY] at [TIME] work for you? [IF YES - SELLER] Perfect! Are you looking to sell within the next 3 months, or is this more of a long-term plan? I'd like to schedule a free home valuation with one of our local experts. They can give you an accurate market analysis and discuss the best strategy to maximize your sale price. Would [DAY] at [TIME] work?
Real EstateLead QualificationBuyerSeller

Insurance Quote Follow-up

Follow-up script for insurance leads who requested quotes.

Hi [NAME], this is [AI NAME] from [INSURANCE COMPANY]. I'm calling about the [TYPE] insurance quote you requested. I've put together some options that could save you up to [PERCENTAGE]% compared to your current coverage. Do you have a moment to go over them? [IF YES] Great! Based on the information you provided, I found [NUMBER] plans that fit your needs: Option 1 offers [COVERAGE] for [PRICE]/month Option 2 offers [COVERAGE] for [PRICE]/month with additional [BENEFIT] Which sounds more aligned with what you're looking for? [IF INTERESTED] Excellent choice! I can have one of our licensed agents finalize this quote and answer any detailed questions. They can have you covered as early as [DATE]. Would [DAY] at [TIME] work for a 10-minute call? [IF NOT READY] No problem at all. I'll email you a summary of these options so you can review them at your convenience. When would be a good time to follow up - next week?
InsuranceQuoteFollow-up

Appointment Setting - Generic

Universal appointment setting script for various industries.

Hi [NAME], this is [AI NAME] calling from [COMPANY]. How are you today? [RESPONSE] I'll be brief - I'm reaching out to [TARGET AUDIENCE] in [INDUSTRY/AREA] because we've been helping them [KEY BENEFIT]. I'm not trying to sell you anything on this call. I simply wanted to see if you'd be open to a quick conversation with one of our specialists to explore if there's a fit. Is that something you'd be open to? [IF YES] Perfect! Our team is available [DAY OPTIONS]. What works better for you - morning or afternoon? [CONFIRM TIME] Great, I've got you down for [DAY] at [TIME]. You'll receive a calendar invite shortly, and [SPECIALIST NAME] will be calling you then. Is [PHONE NUMBER] the best number to reach you? [IF NOT NOW] I understand. What would be a better time to have this conversation - sometime next week, or next month?
AppointmentGenericUniversal

Initial Outreach - B2B

First-touch WhatsApp message for business prospects.

Hi [NAME]! 👋 I'm [YOUR NAME] from [COMPANY]. I came across [THEIR COMPANY] and was impressed by [SPECIFIC THING]. We help companies like yours [MAIN BENEFIT] - our clients typically see [RESULT] within [TIMEFRAME]. Would you be open to a quick chat about how this could work for [THEIR COMPANY]?
B2BFirst TouchOutreach

Follow-up After No Response

Gentle follow-up for prospects who haven't replied.

Hi [NAME], just following up on my previous message. I know you're busy, so I'll keep this short: We helped [SIMILAR COMPANY] achieve [SPECIFIC RESULT] last month. If that sounds interesting, I'd love to share how. If not, no worries at all - just let me know and I won't follow up again.
Follow-upNo Response

Post-Demo Follow-up

Message after a demo or meeting to keep momentum.

Hi [NAME]! Great chatting with you earlier about [TOPIC DISCUSSED]. As promised, here's [RESOURCE/LINK] we mentioned. Quick recap of next steps: 1. [NEXT STEP 1] 2. [NEXT STEP 2] Let me know if you have any questions. Looking forward to [NEXT ACTION]!
Post-DemoFollow-upRecap

Appointment Reminder

Reminder message before a scheduled call or meeting.

Hi [NAME]! 📅 Just a friendly reminder about our call tomorrow at [TIME]. We'll be covering: • [AGENDA ITEM 1] • [AGENDA ITEM 2] Here's the meeting link: [LINK] See you then! Let me know if anything comes up.
ReminderAppointmentMeeting

Cold Email - Problem Agitation

Email highlighting a problem and offering a solution.

Subject: Quick question about [PAIN POINT] Hi [NAME], I noticed [THEIR COMPANY] is [DOING SOMETHING/IN SITUATION] - which usually means [PAIN POINT] is eating up more time than it should. Most [ROLE]s I talk to mention they're spending [X HOURS] per week on [TASK], when that could be reduced to [Y HOURS]. We've helped companies like [SIMILAR COMPANY 1] and [SIMILAR COMPANY 2] solve this exact problem. Worth a 15-minute call to see if we can help [THEIR COMPANY] too? [SIGNATURE] P.S. Even if now isn't the right time, I'm happy to share the [RESOURCE] we put together on this topic.
Cold EmailProblemSolution

Follow-up Email - Value Add

Follow-up that provides value instead of just asking.

Subject: [RESOURCE] for [THEIR COMPANY] Hi [NAME], I sent a note last week about [TOPIC] - wanted to follow up with something useful instead of just asking again. Here's a [GUIDE/CASE STUDY/TEMPLATE] on [RELEVANT TOPIC]: [LINK] One insight that might be relevant: [SPECIFIC INSIGHT FROM RESOURCE] If [PAIN POINT] is on your radar, let's chat. If not, hope the resource helps! [SIGNATURE]
Follow-upValueResource

Meeting Request - Direct

Direct, no-fluff meeting request email.

Subject: 15 min - [BENEFIT] for [THEIR COMPANY]? Hi [NAME], [ONE SENTENCE ABOUT WHAT YOU DO AND THE RESULT] Companies like [COMPANY 1], [COMPANY 2], and [COMPANY 3] use us to [BENEFIT]. Do you have 15 minutes this week to see if there's a fit? Here's my calendar: [LINK] [SIGNATURE]
Meeting RequestDirectCalendar

Price Objection Responses

How to handle "it's too expensive" objections.

OBJECTION: "It's too expensive" RESPONSE 1 - ROI Focus: "I understand budget is important. Let me ask - if this solution could [SAVE/GENERATE] [AMOUNT] per [TIMEFRAME], would the investment make sense? Our clients typically see [ROI] within [TIMEFRAME]." RESPONSE 2 - Comparison: "Compared to what? The cost of [CURRENT SOLUTION]? The cost of [PROBLEM CONTINUING]? When you factor in [HIDDEN COST 1] and [HIDDEN COST 2], our solution often ends up saving money." RESPONSE 3 - Payment Options: "We do have flexible options - [PAYMENT PLAN/SMALLER PACKAGE]. Would starting with [SMALLER OPTION] make more sense while you evaluate the results?" RESPONSE 4 - Value Reframe: "I hear you. Let me make sure I've clearly explained the value: [RECAP BENEFITS]. Does this address the problems you mentioned earlier with [PAIN POINT]?"
ObjectionPriceExpensive

Timing Objection Responses

Handling "not the right time" or "call me later" objections.

OBJECTION: "Now isn't a good time" / "Call me back later" RESPONSE 1 - Understand Why: "I completely understand. Is it a timing issue with [BUDGET CYCLE/CURRENT PROJECT/TEAM BANDWIDTH]? That helps me know when would actually be a good time to reconnect." RESPONSE 2 - Cost of Waiting: "When would be better? I ask because [PAIN POINT] typically costs companies like yours [AMOUNT] per [TIMEFRAME]. Waiting [X MONTHS] could mean [COST OF DELAY]." RESPONSE 3 - Low-Commitment Next Step: "No problem at all. Rather than a full demo, would you be open to a 10-minute call just to see if this is worth exploring when timing is better? That way you'll know whether to prioritize it." RESPONSE 4 - Stay Top of Mind: "Understood. Let me send you [RESOURCE] in the meantime - it covers [RELEVANT TOPIC] and might be helpful regardless of timing. When should I check back - 30 days? 60 days?"
ObjectionTimingLater

Competitor Objection Responses

When prospects mention using a competitor.

OBJECTION: "We already use [COMPETITOR]" RESPONSE 1 - Understand Satisfaction: "Got it - how's that working out for you? [PAUSE] Is there anything you wish it did better?" RESPONSE 2 - Differentiation: "Many of our clients switched from [COMPETITOR]. The main reasons were [DIFFERENTIATOR 1] and [DIFFERENTIATOR 2]. Are either of those pain points for you?" RESPONSE 3 - Complement Not Replace: "That's great - [COMPETITOR] is solid for [THEIR STRENGTH]. We actually work alongside them to handle [YOUR STRENGTH]. Would you be open to seeing how they work together?" RESPONSE 4 - Timing for Review: "Makes sense. When does your contract with them come up for renewal? I'd love to show you what's changed in the market before then so you can make an informed decision."
ObjectionCompetitorAlready Using

First Touch Voicemail

Initial voicemail that creates curiosity.

Hi [NAME], this is [YOUR NAME] from [COMPANY]. I'm calling because we've helped companies like [SIMILAR COMPANY] [ACHIEVE SPECIFIC RESULT]. I'd love to share how we did it and see if it makes sense for [THEIR COMPANY]. My number is [PHONE NUMBER]. Again, that's [PHONE NUMBER]. Talk soon!
VoicemailFirst TouchInitial

Follow-up Voicemail

Second or third voicemail attempt.

Hi [NAME], [YOUR NAME] again from [COMPANY]. I left you a message [TIMEFRAME] ago about [TOPIC]. I know you're busy, so I'll be quick: [ONE SENTENCE VALUE PROP]. If that's interesting, call me at [PHONE NUMBER]. If not, no worries - just shoot me a quick text or email and I'll stop calling. Talk soon!
VoicemailFollow-upSecond Attempt

Break-up Voicemail

Final voicemail that often gets responses.

Hi [NAME], this is [YOUR NAME] from [COMPANY]. I've tried reaching you a few times about [TOPIC]. I'm going to assume the timing isn't right and close out your file. If I'm wrong and [PAIN POINT] is still a priority, feel free to reach out anytime at [PHONE NUMBER]. Either way, I wish you and [THEIR COMPANY] all the best. Take care!
VoicemailBreak-upFinal

How to Use These Templates

1

Copy the Script

Click "Copy Script" on any template to copy it to your clipboard.

2

Customize It

Replace [BRACKETS] with your specific details, product info, and value props.

3

Deploy with AI

Paste into UnlockMyLead's AI agent builder and start making calls.

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